JOB SCOPE & PURPOSE

The Senior Account Executive is responsible for managing and coordinating client needs and agency resources to ensure that account needs are met. He/she acts as the daily client contact and ensures that all projects for which he/she is responsible are completed on time, on specification, within scope, and on budget, while providing completed planning and documentation. Also, the Senior Account Executive ensures that support, information, and knowledge needed from the competencies are provided.

MAIN RESPONSIBILITIES

Fulfills daily client requests, ensuring that all projects assigned are executed to plan
Maintains proficiency with Targetbase tools and processes
Serves as a day-to-day liaison with operational clients
Keeps client and account team updated on the status of account activities
Maintains a thorough understanding of the client's business and competitive environment; maintains competitive tracking/reviews, working with account leads to provide POVs when required
Develops a positive and collaborative relationship with all internal partners and clients
Posts creative and other deliverables to vendor/client sites
Manages telemarketing services, data entry providers, and other external vendors as per client scope
Initiates the production process
Oversees the accuracy and quality of products and ensures projects are executed within established budgets.
Produces communication materials (contact and status reports, etc.)
Develops realistic work-back schedules and critical paths
Under the supervision of the client lead, develops and writes effective creative briefs
Takes an active role in helping to anticipate account/client needs and assisting in the development of sound, relevant strategies to meet client objectives
Owns project financials for assigned projects; tracks internal budget and provides day-to-day fiscal management
Monitors the output of account executives (as applicable)
Assists with building a positive culture

PERFORMANCE EXPECTATIONS

Quality and overall impact of deliverables: Strives to achieve executional excellence. Work is completed on time and within budget. QC is performed and final approval is provided. Documents are created in a professional manner. Continually drives for results and highest quality standard.
Team and/or client feedback and satisfaction: Experiences a limited amount of rework due to scope documents. Background and goal of project is always provided. Team members and client provide praise for work done.
Commitment to vision and guiding principles of agency and competency: Number one focus is on client's business. Respect for the individual is at the core of all team interactions. Focuses on solutions versus challenges.
Organizational and/or technical knowledge: Has appropriate knowledge of his/her core competency and Targetbase's integrated service offerings. Has deep knowledge of the other competencies and understands the work performed for the client by each competency. Knows available Targetbase resources. Schedules resources when above current requirement.

EXPERIENCE & EDUCATION

Minimum of 3-5 years of experience in a client service role within an agency
Category experience is a strong asset
Bachelor's Degree in Business, Liberal Arts, Marketing, or Communications is preferred

KNOWLEDGE & ABILITY

Solid understanding of the creative, analytic, and technology process
Solid understanding of relational database technology and CRM principles/applications
Able to write and communicate effectively
Project management skills; demonstrated ability to multitask and set priorities
Highly developed interpersonal skills and strong client service orientation
Superior organizational and time management skills with a strong attention to detail
Solid understanding of the creative process
Able to design and deliver presentations
Proficient in MS Office

POSITION REQUIREMENTS

Overtime as necessary
Travel as necessary

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